

Carry Kindly. Look Incredible.
Backpacks designed for the way you actually live — from Monday meetings to weekend markets. Made from recycled ocean plastic, because style shouldn't cost the earth.
The Hackney Collection
Our most-loved backpack, now in 12 colours & 3 sizes. Roll-top, water-resistant, and endlessly versatile.
Explore Kind Bag
Cool. Compact. Conscious.
Over 50,000 Happy Customers
Bought it on a whim, now I own three in different colours. Fits my 13-inch laptop perfectly and still looks stylish, not bulky.
“Love it! Love this crossover bag and had many compliments. It is huge inside too so fits all my things comfortably but also looks really cool. Thanks!”
"Fabulous Rucksack. I bought the large rucksack recently and I love it - brilliant for a weekend away or as hand luggage on a plane. I already have a medium sized rucksack which I use for work and I love it so this was a no brainer - would thoroughly recommend."
“Gorgeous bags, beautifully made. I gave a couple of these bags to my mum on mothers day last year. She absolutely loves them and uses them everyday, even a year later. They're so pretty, well made and rainproof. Couldn't recommend Kind Bags more!”
“Fab! This is the 4th Kind Bag I've bought. Love the designs and the fact that they carry so much but can fold up to such a compact size”
“Good quality and variety. I bought reusable bags and a backpack. Both have been good quality and very useful. The thing that they’re sustainable makes them superb.”
“I love my Kind bag! It has been a lifesaver on recent shopping trips and outings! It is always stashed away conveniently in my handbag so is there when I need it. It is lightweight but spacious. I would not be without it.”
“At last! Wanted an ethically-produced foldaway bag that I could just scrunch into its pocket without a degree in origami, with no supermarket branding and preferably also CUTE. Kind bag delivers. Hoping I get a voucher for this review cos I want MORE”
“Colourful. Great bags, so colourful, so useful saves using the old plastic ones.”
So well designed, there's a pocket for everything. The key loop is bril and the anti-theft pocket is such a smart touch.
Spotted Out

Beautiful design, zero compromise
Every Kind Bag is made from recycled plastic bottles rescued from our oceans. No PFA coatings, no virgin materials, no shortcuts. Just thoughtful design that's kinder to the planet.

